Enterprise Intelligence Group
AI Consulting for CPG Manufacturers
Forward-deployed AI consulting for CPG: we capture the commercial knowledge behind trade spend, demand planning and retailer relationships, then build AI your teams trust.
Forward-Deployed AI Consulting · CPG
Enterprise Intelligence Group provides forward-deployed AI consulting for consumer packaged goods manufacturers: we work alongside your sales, trade and demand-planning teams, capture the knowledge behind your commercial decisions, and build practical AI that helps you win at the shelf.
Built on your existing stack, grounded in how your business actually trades.
What does AI consulting look like in CPG?
CPG's hardest problems are knowledge problems wearing data costumes. Why did that promotion pay back in one retailer and not another? What was actually agreed in the last JBP? Which deductions are valid? Where does the demand plan get overridden, and who knows why? We embed with your commercial teams in trade reviews, S&OP cycles and retailer meetings, and map those decisions before any tool is chosen.
Where AI earns its keep first in CPG
Trade promotion intelligence: what your spend actually did, retrievable by account, event and mechanic, with the reasoning preserved.
JBP and retailer meeting preparation: account history, commitments, performance narrative and open actions assembled in minutes instead of days.
Deduction and claims support: the rules, precedents and evidence your team searches email for today.
Demand planning context: override history and assumptions captured, validated and reusable.
Field sales knowledge: sell sheets, distribution rules and account intel answerable on the road.
The rule is Intelligence Before Automation™: capture and govern the commercial knowledge first, so AI answers with your logic, not a plausible guess.
New to the idea? What is Retail Intelligence? · What is forward-deployed consulting?
From retailer meeting to shelf execution
Every link in that chain generates commercial knowledge, and loses most of it. We follow one account team through the full cycle, capturing what was agreed, why, and what the next cycle should inherit.
FROM THE RETAIL OPERATING FLOOR
The trade plan in the system and the trade plan in the key account manager's head are rarely the same document. We examine the official process and the actual process; the information produced and the information genuinely used; the exceptions; the decision ownership; and where the result is recorded.
How an engagement starts
The Retail Intelligence Discovery Workshop embeds with one commercial area for a few weeks and delivers decision maps, a knowledge-risk register, and a prioritized AI opportunity roadmap. These are assets you keep whether or not you build with us. A practical starting point is the free five-minute AI Maturity Assessment, followed by a focused Workshop in one priority area.
Take the free AI Maturity Assessment
Frequently asked questions
We're mid-size. Is this only for the giants?
Mid-size CPG often benefits fastest: fewer people carry more knowledge, so both the risk of losing it and the payoff from capturing it are concentrated. The method scales to a single category team.
How is this different from hiring a data science team?
Data scientists model what's in the systems. Most CPG commercial judgment isn't in the systems. It's in your trade team's heads, decks and inboxes. We make it usable first; models and assistants then have something real to work with.
Can you work with our existing retail-facing tools?
Yes, vendor-agnostic by principle. We build on what you run today and only recommend new tooling where the case is earned.
The EIG Library · Insights · AI Maturity Assessment · Contact