Enterprise Intelligence Group
Promotion Planning AI
We capture your promotion history and the reasoning behind it into a governed base, then design assistants that surface what a proposed promotion is likely to do based on real prior events.
Promotion decisions rely on what worked before, why, and for whom. That knowledge is spread across people, decks and systems. Post-event learning rarely makes it back into the next plan, so the same mistakes repeat.
WHAT EIG PHYSICALLY DOES
We map how promotions are planned and evaluated, capture the promo history and the reasoning behind it into a governed base, and design assistants that surface what a proposed promotion is likely to do based on real prior events.
Who participates
Promotion/trade planners, category managers, and finance where trade spend is involved.
What you receive
A promotion knowledge base, a planning decision map, and assistant designs for evaluation.
Sample deliverable
A promotion-history knowledge base for one category with an evaluation assistant spec.
Timeline
Scoped within a Discovery Workshop.
Relevant AI
A governed promotion-evaluation copilot. Expert review stays in the loop.
RELATED THINKING
- Markdown Timing Is a Margin Decision
- Where AI Actually Pays Off in Retail Merchandising: Six Places to Start
Ready to scope this for your business?
Book a Retail Intelligence Discovery Workshop
Take the free AI Maturity Assessment
EIG brings practical consulting expertise across retail, CPG and distribution, connecting people, process, data and technology.
The EIG Library · Insights · AI Maturity Assessment · Contact