Enterprise Intelligence Group
Merchandising and assortment consulting for retail and CPG
Evaluate assortment, new products, private label and demand transfer. EIG connects category decisions with performance, space, supply and practical delivery.
Merchandising & Assortment
Understand where demand will move before you change the range
A new product can sell well without creating the same amount of additional category demand. A delisted item can move demand elsewhere, or leave a need the remaining range does not meet. An attractive assortment can still fail if the space, supply or store execution does not support it.
Enterprise Intelligence Group helps category, merchandising and CPG customer teams evaluate these decisions. We connect product performance with category strategy, shopper understanding, store differences and the practical work needed to deliver the range.
Discuss an assortment decision
Decisions we help you make
New product introductions: assess the product's intended role, relevant comparisons, likely demand sources and launch requirements.
Private label: examine positioning, branded and private-label alternatives, category contribution and the evidence behind the proposed opportunity.
Cannibalization and demand transfer: distinguish plausible substitution from additional demand, and identify what evidence would support the decision.
Assortment optimization: compare additions, removals and range changes against the needs of the category and each location group.
Assortment and space: connect product choices with shelf capacity, facings, category footprint, adjacent products and execution constraints.
Start with an Assortment & Demand Transfer Review
Bring one category, proposed launch, private-label opportunity or range change. We establish the business question, location scope and alternatives before examining detailed data.
The review combines analytical evidence with the judgment behind the merchandising decision. What need is this product intended to serve? Which products might shoppers substitute? Is the perceived premium or value position supported by evidence? What happens to the rest of the range when space changes?
What you receive
- A decision map covering the proposed change, affected products and plausible sources of demand.
- An evidence register separating observations, merchant judgment and untested assumptions.
- A comparison of range alternatives, including store/cluster, space and supply constraints.
- A recommendation with the rationale, unresolved questions and next delivery actions.
- A measurement plan covering category performance, affected items, availability and the outcome the business intends to improve.
What the work draws on
Relevant inputs may include item and location performance, distribution and assortment history, availability, price and promotion records, product attributes, shelf information and previous category decisions. We also work with the people who understand supplier commitments, shopper perceptions and the practical limitations of the stores.
When evidence is incomplete, we make the assumption visible and define a test. A demand-transfer scenario is not presented as an observed result.
AI that supports merchandising judgment
AI can organize product information, identify gaps, propose attributes for review and help monitor an agreed range decision. A suggestion such as "premium everyday alternative" needs a source, a named reviewer and validation. It should not quietly become a fact in the product master.
EIG connects this work with forecasting and replenishment, technology requirements and implementation. New software is one possible response, not the starting assumption.
PRACTICAL QUESTIONS
Must all data be complete?
No. We agree what can be assessed, what remains uncertain and which additional evidence would materially change the decision.
Can the review support a retailer and a CPG category team?
Yes. We establish the decision-maker, permitted data, commercial perspective and responsibilities at the outset.
Led by Justyn Windsor
Justyn brings 20 years of enterprise software implementation and programme delivery experience to EIG. His retail and CPG work spans business and technical requirements, merchandising, assortment, forecasting, replenishment and data readiness. He connects the operating needs of retail teams with the decisions and responsibilities of technology delivery.
His background includes PRINCE2 and AgilePM qualifications, board-level reporting and hands-on delivery control using Microsoft Project and monday.com. He combines programme governance with an understanding of the retail processes the investment is intended to improve.
EIG brings that experience to the decision in front of your team: what to select, how to deliver it and how to establish whether the investment is working. Prior-career experience is distinct from EIG client engagements.
Meet Justyn and learn about EIG
Bring one range decision
Tell us what is changing, where it will apply and what the decision needs to achieve. The first conversation establishes fit and scope; the consulting review and its deliverables are agreed separately.
Discuss an assortment decision
See an illustrative demand-transfer review
Merchandising and space planning overview
Assortment optimization software evaluation
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