Enterprise Intelligence Group
Retail space planning and store clustering consulting
Connect assortment with micro planograms, macro category footprints and store clusters. EIG reviews space performance, constraints and execution.
Space Planning & Store Clustering
A productive assortment must also fit the store, the shelf and the way it is replenished.
Enterprise Intelligence Group connects category strategy, product performance and location differences with practical micro, macro and clustering decisions. The proposed range must be consistent with its execution.
Discuss a space planning review
Three connected decisions
Micro space planning: planograms, facings, product placement and shelf capacity, considered alongside assortment, replenishment and shopper navigation.
Macro space planning: category footprints, adjacencies, space productivity and operational constraints across the store.
Store clustering: defensible groups that support differentiated ranges and space plans, reflecting relevant demand patterns and physical constraints rather than forcing one plan onto every location.
Space Planning & Store Clustering Review
Use this review before a reset, when space appears unproductive, plans diverge from execution or clusters no longer explain meaningful differences.
Inputs: category objectives, assortment and performance, availability, current planograms, category footprints, fixture constraints, store attributes and evidence of in-store execution.
- A category-space opportunity map showing where further investigation is justified.
- Proposed cluster rationale and the exceptions requiring separate treatment.
- Micro/macro constraints and dependencies for each relevant decision.
- Range and space scenarios with explicit assumptions and trade-offs.
- A prioritized execution and validation plan with accountable owners.
An illustrative reset decision
A category team wants to expand a premium range. Some stores have limited category space and cannot support the proposed shelf capacity without affecting established lines.
| Decision | What the team must establish |
|---|---|
| Category footprint | Whether additional space supports the category objective and what loses space |
| Planogram | Whether the selected range fits with workable capacity and replenishment |
| Store treatment | Which locations need a different range or layout, and why |
| Execution | Whether the approved plan reached the shelf and which exceptions remain |
The example is illustrative. Historical sales alone do not resolve the decision: availability, demand transfer, category role and execution also matter.
From central plan to store reality
We compare plans with compliance evidence and store feedback. A deviation may require correcting execution, changing the plan or approving an exception. Record which response is appropriate.
EIG brings merchandising, assortment and delivery experience. AI-assisted analysis can surface exceptions; category owners retain strategic and approval decisions.
COMMON QUESTIONS
Can this support existing planning software?
Yes. Work can focus on requirements, operating practice, data and value from the tools already in place.
Does this include architectural design or physical resets?
No. These are consulting and planning services; store labour and architectural work require separate providers.
Related services: Merchandising & Assortment and Forecasting & Replenishment.
Merchandising and space planning overview
Micro and macro space planning evaluation
Ready to connect assortment with the shelf?
Discuss a space planning review
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