Enterprise Intelligence Group
CPG Retail Intelligence Consulting
Partner-built CPG and FMCG consulting for assortment, demand forecasting, promotions, data and technology delivery. Start with the decision that needs to move forward.
FOR CPG & FMCG BUSINESSES
CPG consulting that connects category decisions with delivery.
CPG retail intelligence starts with the decision your team needs to make—not a requirement to buy software or start an AI programme. EIG helps consumer goods businesses connect product, customer and market evidence to assortment, demand, promotions, data and technology delivery.
Explore CPG consulting services
Evaluate the category impact, not only the product result
New-product sales do not automatically represent new category demand. We help teams examine product introductions, private label, cannibalization and demand transfer, including how products interact with adjacent items and available space. The work brings together product attributes, market evidence, retailer context and commercial judgment to frame assumptions and evaluate assortment choices.
See an illustrative demand-transfer review
Connect demand forecasting with promotions and customer execution
Customer orders, shipments and shopper demand describe different parts of the picture. We help teams examine the data, timing, constraints and assumptions behind forecasts and promotional plans. A useful review separates baseline demand from promotional effects, checks availability and substitution, and identifies how results will be assessed after execution.
CPG demand forecasting: orders versus demand
Promotion optimization: incremental value
Pricing & Promotion Optimization
Prepare the data, select the technology and deliver the work
We support business and technical requirements, software evaluation, data harmonization and programme delivery. This includes clarifying how market data, internal sales, product hierarchies and customer information will support the intended decisions. We work with your teams and selected suppliers on acceptance, adoption and the measures needed to review value after go-live.
Implementation & Programme Delivery
People, process, data and technology
Requirements through value realization
On-site and remote collaboration
Clear responsibilities and decision ownership
USEFUL TOOLS FOR CPG DECISIONS
Private-label demand-transfer review
Private-label demand-transfer review
CPG demand forecasting: orders versus demand
CPG demand forecasting: orders versus demand
Promotion optimization: incremental value
Promotion optimization: incremental value
Practical AI, within a wider consulting capability
AI can support data preparation, analysis and operational decisions when the business context, controls and evaluation are clear. We help define where it is useful, what people remain accountable for and how performance should be assessed. You do not need an AI programme to work with EIG.
Explore AI transformation support
Start with the work you need to move forward.
Tell us what you are deciding, implementing or trying to improve. An initial conversation establishes fit and the information needed to define a useful engagement. Any paid review or delivery work is scoped and agreed before it begins.
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